Why I Started JOEY

Denim is meant to be strong, durable, and long-lasting — but fast fashion tells us to buy more and throw things out faster.

This mindset creates massive textile waste. Every year, millions of garments end up in landfills, wasting resources and polluting the environment. And yet, many of those clothes still hold value — not just in fabric, but in memory.

That’s why I created JOEY.
To give meaningful pieces a second life.
I started with denim because it’s timeless, personal, and worth saving.

JOEY KANGYI WU

@joeywukangyi_art

+1 2012689492