Kangyi Joey Wu
22.04.27
The Business Model
We work on a made-to-order model — turning your old denim into custom bags, stitched with care and intention.
Prices range from $58 to $98, depending on the size and how much denim you send.
Each bag is one-of-a-kind, made from what you’ve worn, carried, and kept.
Accessories made from leftover fabric are released in small, limited batches — quietly completing the story.
We grow gently, through pop-up events, artist collaborations, and word of mouth —
the way real stories travel.
JOEY exists for people who want to keep what matters,
and let go of the rest — with purpose.