Out of 40 million eco-conscious young professionals in the U.S., We aim to reach 5% in our initial stage. With a 1% conversion rate, we could reach up to twenty thousand paying users.In the 8 billion dollars sustainable fashion market, JOEY’s early opportunity is 1.4 million dollars, with strong potential to scale.We operate on a made-to-order model,With three bag sizes priced from $58 to $98..